Meet The Captains

When Laura Munro pitched her idea of Portside Sailing Co to Sarah Soule Webb in October of 2023, little did they know they would go from sailing partners to business partners at a rate of knots. With Sarah's artistic flare and Laura's design expertise, they were the dream team with one major element missing... a sailor to navigate the waters of nautical merchandising! In 2024, Jen Soule was brought aboard Portside Sailing Co to propel their dream of outfitting Pensacola's sailing community with nautical apparel, while weaving themselves into Pensacola's rich sailing legacy.

Laura Munro founder of Portside Sailing co womens nautical apparel company in Pensacola Florida

THE HELM

Laura Munro

In early 2022, Laura envisioned creating an elevated, nautical apparel line anchored in Pensacola. In October 2023, when visiting on the porch of fellow sailor and neighbor, Sarah Soule Webb, Laura cast her idea to Sarah. It was then their creative collaborations began, and Portside's voyage officially set sail. Serving as "the helm" for Portside Sailing Co, Laura's entrepreneur spirit and designer eye charts the course for Portside's future.

 When Laura is not on the water on family and friends' boats, she is the official wedding decorator/designer at her family's wedding venue, Live Oak Plantation, in Pensacola, FL.  From decorating hundreds of weddings, to single-handedly renovating her 1920's cottage located just a splash away from PYC, to helping her parents refit their 58' Hatteras LRC and 46' Hatteras Sport Fisherman, Laura believes in the power of sweat equity and getting her hands dirty for any project to get the job done, whether it be weddings, boat refits or launching a nautical apparel line.

Sarah Soule Webb Portside Sailing Co. Founder Women owned nautical apparel brand

The Sails

Sarah Soule Webb

Sarah Soule Webb is a founder and creative force behind Portside Sailing Co. A nationally recognized artist with deep roots in the community, Sarah’s artistic talents and entrepreneurial spirit serve as “the wind and sails” for Portside Sailing Co.

Sarah comes from a long line of Pensacola natives which has shaped her artistic vision and appreciation for the beauty of the Gulf Coast. 

As a mother of young children, Sarah discovered her passion for sailing, and it quickly became a source of joy and inspiration in her life. That connection to sailing fuels her creativity and her artwork and designs reflect her love for the water, drawing on the vibrant colors, textures, and natural elements that define both the maritime world and her hometown.

When she’s not painting or running a businesses, she and her family are often out on the water, enjoying Pensacola Bay. 

Jen Watts Soule Portside Sailing Co. Founder Women owned nautical apparel brand

THE KEEL

Jen Soule

In 2024, Laura and Sarah reached out to Jen about their vision for Portside, and Jen was immediately anchored by their idea. Growing up on the waters of Annapolis, Maryland, Jen has always had a deep connection to the sea and the freedom it represents. Jen quickly set sail on the creative journey, sketching designs on a notepad—her favorite place to start!

With over 15 years of experience, Jen has honed her skills in creating beautiful, impactful designs for clients across various industries. She believes in a strong work/life balance, which usually includes a daily workout and a glass of Pinot Noir. Fair winds!